MilliTalk Blog

The Success Of iPhone's Siri

Posted on 03-27-2012

87 Percent Of iPhone 4S Owners Use Siri Monthly

Siri is the popular iPhone virtual assistant that you can ask to do and find things for you. Siri was introduced late last year with the launch of Apple's iPhone 4S.  According to a new survey from Parks Associates, the firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal.

Parks Associates found the following Siri information:

  • 87 percent iPhone 4S owners use Siri at least monthly
  • Roughly one third of iPhone 4S owners use Siri “almost daily”
  • Initiating calls and texts were the most common Siri-related activities
  • 26 percent use Siri to send email daily

More “advanced” functions such as calendaring were less widely used, probably indicating a lack of awareness of those capabilities.

The survey found that 55 percent of respondents were satisfied with Siri; however 9 percent were unsatisfied. Others feel between those polls. It is important to remember that Siri is still in beta. Some reports from users say that Siri worked well in the beginning but it's effectiveness or intelligence has dropped off. This is likely do to the massive number of users. Apple continues to improve Siri.

In December ChangeWave found that Siri was the most “liked” feature of the then-new iPhone 4S.

Do you use Siri? Tell us if you use the iPhone feature and if it works well for you.

(Photo from


Ryan - MilliTalk

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Michael is a young man that loves technology, social media, and blogging. If Michael isn't writing or hosting his worldwide internet show, you'll find him working out or hitting golf balls. Send him an email anytime: